Carolyn Plican, FCP, BCom Chief Operating Officer, EndoDiagnosis, Inc Carolyn Plican is a Canadian fertility educator and serial co-founder of women’s healthcare startups including Fertility Care Centre of Edmonton (‘09), My Fertility Labs (‘23) and EndoDiagnosis, Inc (‘24). Having taught hundreds of women fertility awareness from 2007 – 2020, she saw the significant healthcare gaps her clients faced when experiencing painful periods, pelvic pain, irregular cycles, infertility and frequent miscarriage. This created an intense interest in AI utilization of biometric data to develop new technical solutions in women’s healthcare. The gaslighting of her own teenage daughter’s debilitating period pain focused her resolve to address the diagnostic gap for endometriosis, currently 8.6 years worldwide and solvable with available technology knitted with AI. Carolyn is working to ensure rapid, non-invasive testing for endometriosis becomes accessible throughout North America. Her goal is to drop the diagnostic gap for endometriosis to 30-minutes for all women.