EndoDiagnosis: Canadian Team Supporting Endometriosis Clinic Care
Meet Our Team
Spearheaded by a Canadian team of healthcare professions, we’re spreading the word about clinical decision support tools like ENDOSURE and other adjuncts for endometriosis care. Restorative reproductive medicine (RRM) guides our approach to improving women’s healthcare. RRM focuses on finding the root cause of reproductive & gynecologic health concerns like pelvic pain and infertility. We know that after diagnosis, endometriosis care can take the main focus. Connecting with personalized care plans to manage symptoms, and access interventions that stop disease progression are time critical and part of our mission to bring forward.
For patients it means finding an answer, precision medicine management, and limiting the deterioration of your quality of life and protecting future fertility.
Maria Porcellato, BSP, ACPR, CFCP CFCPh.
Chief Executive Officer
After completing her degree at the University of Saskatchewan, College of Pharmacy and Nutrition, and Pharmacy Hospital Residency program, she practiced for 18 years at Alberta Health Services as a clinical poison and drug information specialist. In 2011 she completed her training in the field of restorative reproductive medicine and is currently an active member and speaker for the International Institute for Restorative Reproductive Medicine. Personally and professionally, Maria has been advocating for women who have been frustrated with the current medical system and standards of care regarding gynecological and subfertility issues. Finding efficient and cost effective diagnostic solutions and care pathways for women to lead healthier lives and help them build their families is her goal.
Carolyn Plican, BCOM, DA, FCP.
Chief Operating Officer
Co-founder of EndoDiagnosis Inc, My Fertility Labs, and the Fertility Care Centre of Edmonton (2009-2016), Carolyn is a serial entrepreneur dedicated to expanding access to IVF-alternative medical care through restorative reproductive medicine (RRM) in North America. A Canadian Creighton Model FertilityCare Practitioner, she has assisted hundreds of couples to learn about their fertility & build their families. Her degree in Business & Data Analytics have culminated in an intense interest in utilization of biometric data to support women experiencing infertility, frequent miscarriage and underserved gynecologic conditions like PCOS and endometriosis.
Mary Ellen Haggerty, MD, MSC, CCFP, CrMS, CFCP
Medical Advisor
Our esteemed medical advisor, Dr. M. E. Haggerty, brings decades of experience as a family physician with a special focus on women’s health and fertility. With a Master’s degree in Epidemiology (University of Alberta, 2002) and expertise in NaProTECHNOLOGY, Dr. Haggerty is a pioneer in cooperative restorative reproductive medicine in Alberta. With special interest in helping patients overcome menstrual pain, hormonal disorders, infertility, recurrent miscarriage, and menopausal symptoms, our advisor combines scientific knowledge with a compassionate approach. Her role is crucial in ensuring the medical accuracy of our products and services, and a trusted spokesperson on medical matters. Dr. Haggerty’s greatest achievement lies in the happy patients who have overcome infertility to conceive naturally after receiving personalized diagnoses and treatments.
EndoDiagnosis founded by women, for women, to make rapid diagnosis of endometriosis through ENDOSURE Tier 1 testing available
Period pain, Chronic pelvic pain, Abnormal bleeding, Unexplained Infertility, Miscarriages? Get to the root of the problem with a rapid endometriosis test with ENDOSURE.
Carolyn Plican, COO of EndoDiagnosis on her mission to drop diagnostic gap for endometriosis
Mission: drop the diagnostic gap for an endometriosis diagnosis, currently ~8.6 years average worldwide, to a single clinic visit of less than and hour with Tier 1 ENDOSURE testing. 99% accurate, painless and appropriate for all ages, ENDOSURE detects all types and stages of endometriosis.
Advancements in Diagnosing Endometriosis: Insights from Family Physician Dr. Mary Ellen Haggerty
Many women experience severe menstrual pain without realizing it could be caused by underlying conditions like endometriosis. Dr. Haggerty explores the importance of early diagnosis in family practice and explains where ENDOSURE, which aids in diagnosing endometriosis without the need for surgery, can play an importnatn role.
Our Story: Revolutionizing Women’s Healthcare
In the quiet moments of personal struggle, the seeds of transformation are often sown. Our journey began with a profound realization: the world of women’s healthcare was in desperate need of change.
As professionals working in women’s healthcare, our patients & clients struggling with infertility made us acutely aware of healthcare gaps that created unanswered questions.
When confronted by our own daughter’s physical suffering from endometriosis, the frustration of long wait times, the anxiety of uncertain diagnoses, and the physical and emotional toll of unaddressed gynecological issues, it ignited a spark to act. It was clear that access to rapid, accurate diagnosis and comprehensive gynecologic care was not just a luxury—it was a necessity.
Then we found out about the ENDOSURE diagnostic test for endometriosis. It was already authorized for sale by Health Canada for endometriosis since 2021. So where was our local endometriosis clinic where we could get our daughters tested? The answer was not one clinic in Canada had this testing available.
In the quiet moments of personal struggle, the seeds of transformation are often sown. Our journey began with a profound realization: the world of women’s healthcare was in desperate need of change.
As professionals working in women’s healthcare, our patients & clients struggling with infertility made us acutely aware of healthcare gaps that created unanswered questions.
When confronted by our own daughter’s physical suffering from endometriosis, the frustration of long wait times, the anxiety of uncertain diagnoses, and the physical and emotional toll of unaddressed gynecological issues, it ignited a spark to act. It was clear that access to rapid, accurate diagnosis and comprehensive gynecologic care was not just a luxury—it was a necessity.
Then we found out about the ENDOSURE diagnostic test for endometriosis. It was already authorized for sale by Health Canada for endometriosis since 2021. So where was our local endometriosis clinic where we could get our daughters tested? The answer was not one clinic in Canada had this testing available.
Our Mission: Creating access to Tier 1 Diagnostic Testing for Endometriosis and HealthCare options to help expedite care.
At the heart of our company lies an unwavering commitment to provide access to life-changing rapid diagnosis and gynecologic healthcare for women, empowering them to take control of their health with confidence and dignity.
We believe that every woman deserves access to:
- Rapid, accurate diagnoses that does not require surgery
- Compassionate, personalized care
- The latest in medical technology
- A voice in her healthcare journey
We didn’t just research and think about it. We acted. In June 2024 we went to Maryland, USA to meet the research and development team behind the ENDOSURE test. We trained to become certified with the technology. In August 2024, we incorporated EndoDiagnosis, Inc. In December, 2024 we became the Canadian Manufacturer’s Agents for ENDOSURE. We’ve even started our own podcast “Endometriosis A to Z: all ages, all stages” in March 2025 for Endometriosis Awareness Month. Our message is one of hope – that with new technologies, the tides are turning in favor of women who have been suffering for so long.
So what’s taking so long? We’ve been working overtime with endometriosis advocates, government agencies and through our many healthcare contacts to increase awareness about the ENDOSURE test and search for the first clinics in Canada who would provide the service for women.
As we continue to evolve, our commitment to improving access to women’s healthcare remains steadfast. We can create a system where the suffering stops so much sooner, where we don’t accept painful periods as normal, and where women can access the healthcare that is so desperately needed — starting with rapid, accurate, and non-invasive diagnostic testing for endometriosis.